It was a basic concept and I put very little effort in as I had a larger more in depth assignment due on the same day.
I took a very simple idea and formulated a concept which I then stretched out to the full 30 seconds thinking the more simplistic the concept the easier the message would convey. It's an old joke, and not a very original one but it worked pretty well and for a 2 hour Sunday afternoon shoot in a public park, 8 cans of L&P and a bottle of coke, an Ice cream bribed child to hold a reflector and a day of compiling sound bites, images and editing. In fact on the film school channel this advert currently has the highest views count...
